December 10, 2015

Take Customer Service Up A Notch With CRM

In this digital era, customer service takes on a whole new meaning. Customers expect you to have information about sales, rentals, and other services at your fingertips. Putting a customer on hold or calling them back puts your relationship at risk. (Your competitor is just a phone call away.) Integrate your dealer management solution with a customer relationship management (CRM) solution and deliver the experience your customers count on.

As technology advances, so do customer expectations. Working with spreadsheets or disparate software can make it harder to respond quickly to customer needs. Download “6 Emerging Trends in Equipment Sales, Rental and Product Support: Seize the Opportunity with a Modern Dealer Management Solution,” a complimentary eBook to learn how today’s technology can support your efforts to improve customer service and strengthen these important relationships.

Sales and customer service representatives need to be confident in the data that they have when working with customers. They can’t simply ‘hope’ that the equipment will be available when a customer requests it, they need to ‘know’ when contracts start and stop and be able to access the schedule quickly and easily. An integrated dealer management solution can be seamlessly integrated with a CRM solution so that you and your team can access all of your business and customer data within a single, centralized location. You can have a complete view of each customer including their order or rental history, inventory, and other services provided. Armed with this information, your sales or customer service representatives can access the customer’s account and answer questions on-the-spot. You can also take orders, manage contracts, and review other communications that can support customer service activities.

Not all of your customers work the same hours that you do. Create self-service portals within your dealer management solution and customers can manage their own account data and make payments online, check on the status of equipment, schedule a service call, or request rental services. Your customers will enjoy accessing the information that they want, when they want it, and your team can stay focused on other tasks or customers that require individualized attention.

Create the experience that keeps customers coming back. Download the eBook and contact XAPT for more information about integrating your dealer management solution and CRM to take customer service to a whole new level.